Post by account_disabled on Mar 5, 2024 3:56:14 GMT -5
Patricia Gomez Categories Strategic communication , Covid-19 How to communicate solidarity and manage brand reputation These days, many of our clients have asked us for help to implement actions aimed at contributing to the fight against the pandemic. These initiatives are born from the need that we all feel these days to get more involved, to contribute our grain of sand in a battle that most of us fight from our homes and a few, our best men and women, on the front line. But also, as communication advisors to our clients, we are aware of the importance that these initiatives will have for their reputation and corporate image , which is why it is important to help them in their selection, collaborate with their implementation and communicate them in a clear way. appropriately in a context in which there is, paradoxically, both an excess of information in some areas and a scarcity in others.
Based on our experience, we have prepared a small guide with the most appropriate steps so that these initiatives not only come to fruition - which is the main thing - but also so that their communication is done appropriately and effectively, avoiding propaganda messages and focusing on service to society. 1. Help the client choose their initiative well It BTC Users Number Data must be well sized and directed to the appropriate sector. Not all companies have the funds to purchase medical supplies or the logistics to carry out large-scale operations. The first step would always be to help our clients identify the resources they have and what they can do with them. Before thinking about external initiatives, it is important to think about your own employees and sectors of interest. Using your own websites to provide valuable information for your staff, clients and suppliers is something within everyone's reach and a tool that a good management team should use.
If we use basic tools such as internal communication networks, newsletters or email to keep our stakeholders informed, if we take the time to know how they are and send positive messages, we are already contributing not only to their information, but also to generating community and a feeling of belonging in times when many people feel scared. The first people we should help are always the closest ones. 2. Use the company's social networks responsibly It is time for community managers to measure up and know how to select , from the jungle that the Internet has become in these times, the content that will be relevant for employees, clients and the environment. It is essential to go to reliable sources, avoid the endless hoaxes and not get carried away by an excess of frivolous and irrelevant content. The saturation of memes and jokes that we suffer every day on our phones cannot be transferred to company networks, except in specific cases of content created by our own employees, clients or suppliers that they themselves are interested in sharing.
Based on our experience, we have prepared a small guide with the most appropriate steps so that these initiatives not only come to fruition - which is the main thing - but also so that their communication is done appropriately and effectively, avoiding propaganda messages and focusing on service to society. 1. Help the client choose their initiative well It BTC Users Number Data must be well sized and directed to the appropriate sector. Not all companies have the funds to purchase medical supplies or the logistics to carry out large-scale operations. The first step would always be to help our clients identify the resources they have and what they can do with them. Before thinking about external initiatives, it is important to think about your own employees and sectors of interest. Using your own websites to provide valuable information for your staff, clients and suppliers is something within everyone's reach and a tool that a good management team should use.
If we use basic tools such as internal communication networks, newsletters or email to keep our stakeholders informed, if we take the time to know how they are and send positive messages, we are already contributing not only to their information, but also to generating community and a feeling of belonging in times when many people feel scared. The first people we should help are always the closest ones. 2. Use the company's social networks responsibly It is time for community managers to measure up and know how to select , from the jungle that the Internet has become in these times, the content that will be relevant for employees, clients and the environment. It is essential to go to reliable sources, avoid the endless hoaxes and not get carried away by an excess of frivolous and irrelevant content. The saturation of memes and jokes that we suffer every day on our phones cannot be transferred to company networks, except in specific cases of content created by our own employees, clients or suppliers that they themselves are interested in sharing.